Create a mascot that children can identify with and that ties NASCAR in with the food product. Hock Foods’ line of NASCAR branded food items needed just that and LKN Media delivered.
We created the car along with the package design and the racing inspired shapes of the actual pasta in the Hock Foods NASCAR Macaroni & Cheese Track Shapes pasta meal.
LKN Media worked with the food engineers and designed several pasta shapes, a helmet, steering wheel, checkered flag and racing wheel that could be cooked evenly and add to the fun of the item.
The car illustration was developed to be friendly, happy and recognizable as a COT (car of tomorrow) for the junior NASCAR fans.