Your website is one of your most important business tools and it’s critical to make a great first impression with your online visitors. A flawed design is the quickest way to turn off your visitors and it can even lower your search engine rankings.
How is your content organized? If visitors can’t find what they are looking for quickly they will leave. Don’t try to be creative with funky fonts, crazy colors, loads of links, or animated graphics that will muddy the design. The page should be readable and understandable, top to bottom! And don’t forget to consider what constitutes best practices for the structure that supports the design. If your website structure relies on frames and not the latest HTML standards, CALL US TODAY!
A Call to Action uses words that urge your visitors to take immediate action, such “Click Here,” “Buy Now,” or “Sign Up.” Unless your website is informational, you probably want your visitors to do something when they arrive at your site. Whether it’s purchasing a product, visiting your physical location, subscribing to your email list or even printing off a coupon for use on a future purchase, unless you tell your visitors exactly what you want them to do, most of them will leave your site without doing anything.
SEO is critical to your business because 90% of all online traffic is generated from search engines. Having a massive keyword list does not constitute SEO. From writing descriptive metadata and body text with relevant keywords to creating interesting, crawlable content, and making your site structure more crawlable, understanding how to market your company through search engine optimization may be the most important way to be found on the Internet today. Effective SEO means your website will be more visible and will enable more potential customers with limited time to quickly find your business.
Function and design go hand in hand. It does not matter how good your website looks if the user is unable to use it. People come to your website looking for information and if they can’t find it, they will leave. It’s important to structure your navigation and organize your content in a way that makes it easy for users to quickly find what they are looking for – within three clicks.
It must also be intuitive, which means that the content categories you’ve create in your navigation menu make sense to the user, who is able to select between different navigation options to find what they are looking for.
Slow load times are not only annoying to your visitors they can also hurt your search engine rankings. In 2010, it was announced on the Google Webmaster Central Blog that they are now including page speed as one of the ranking criteria that determine where your site ends up on the search engine results page.
Your host provider could also be the problem. We have dedicated servers and we limit the number of accounts per server to less than 250 per server. This increases speed and security. It’s common for the larger hosting companies to have tens of thousands of accounts on each server.
At LKN Media we build informative, attractive and fast-loading websites that are search-engine optimized and user-friendly. Whether you’re looking for simplicity and elegance, or everything including the kitchen sink, we’ve got the technology and talent and marketing savvy to create your most important business tool that will help you attract, gain and retain customers!
[toggle_content title=”Click Here for a Free Website Evaluation”][gravityform id=”1″ name=”Suckie Website Evaluation”]